Otaku idol Shokotan (Shoko Nakagawa)'s obsession with sand dollars has resulted in a new type of sweet bun, called Sukashikashipan, which is scheduled to hit Lawson convenience store shelves nationwide at the end of January.
Since Shokotan began drawing attention to sand dollars (known as sukashikashipan in Japanese) on her popular blog last April, she has often remarked how they look like a type of kashipan (sweet bun). A Lawson product development team apparently agreed (they also picked up on the fact that sukashikashipan sounds like kashipan), and they contacted Shokotan about helping them design a new product. The result is a sugary treat that looks like a palm-sized sand dollar, complete with five radially symmetric holes. Sukashikashipan will sell for 125 yen (a little more than $1) at Lawson stores nationwide beginning January 29.
As an added bonus, the package will feature a QR code that, when scanned, takes you to a mobile site that provides a variety of Sukashikashipan-Man anime content. Sukashikashipan-Man is a fictional hero conceived by Shokotan.