Improv musician Atsuhiro Ito wields a flickering noise contraption called the "Optron" (or "Optrum"), a miked-up fluorescent light tube he plugs into an array of effects pedals and plays sort of like an electric guitar. The Optron is featured in some Sony Walkman commercials.
+ Optron - Walkman CM 2 (with Yoichiro Shin on drums)
[More on YouTube: Atsuhiro Ito, Optrum, Optron]
Bad news for rice in Japan -- the recent tainted rice scandal has dulled the public's appetite for the staple, and kids these days are consuming less than ever. In an attempt to revive interest in the grain, agricultural cooperative JA Ugo (based in Ugo, Akita prefecture) is enlisting the help of a sweet, doe-eyed anime rice farmer girl.
Designed by eroge illustrator Aoi Nishimata, the original moe character will appear on 10,000 bags of locally grown "Akitakomachi" rice, which will go on sale September 22. Some Tokyo department stores have reportedly said the bags seem out of place on their shelves, but JA Ugo believes young people will embrace the design. The moe rice will undoubtedly sell well, provided it's free from mold and pesticide.
In recent weeks, consumers have been shocked to learn that moldy rice tainted with the pesticide methamidophos was served to thousands of people at schools, day-care centers and nursing homes and included in a variety of commercial food products. The tainted rice was originally imported from China for use as a raw material in industrial products such as glue, but was instead distributed as food. There have been no reports of people getting sick from the tainted rice.
[Source: Asahi // Image: Aoi Nishimata]
Japan's first field test of "smart posters" using Near Field Communication (NFC) -- a short-range high-frequency wireless communication technology that lets users view digital content simply by holding their compatible cellphones near the posters -- is being conducted at a Chiba-area shopping mall, it was announced on September 2.
Major phone operator SoftBank Mobile, along with NTT Data, Hitachi and Dutch smart chip maker Gemalto, are testing the technology with WALL-E and Tinker Bell movie posters embedded with NFC tags.
Throughout October, selected test participants will be able to receive and view digital content such as movie stills and trailers simply by holding their NFC-compatible phones (containing NFC-USIM cards) next to the smart posters. Along with the digital content, users also receive an access code that, when transferred to a compatible Hitachi HDTV at home, allows them to view a WALL-E trailer in high definition (via Hitachi's content distribution service).
The tests, which are designed to help the companies evaluate the effectiveness and potential of NFC smart posters as a promotional medium, could be a sign of things to come in the field of poster advertising. Should NFC smart posters become cheap and easy to produce, they have the potential to replace the ubiquitous QR (2D) code that commonly appears in Japanese advertising posters. NFC is seen as more convenient than QR code because the user does not have to scan a code and visit a separate website to view the data. Instead, digital content can be accessed directly with a simple swipe of the phone.
[Source: Nikkei Net, NTT Data]
Actroid DER-2, Kokoro's uncannily lifelike fembot, has made her acting debut in a TV commercial for Kincho's Preshower UV insect repellent/sunscreen spray. Titled "The Woman Who Doesn't Rust," the 15-second commercial spot shows Actroid outdoors at a campground, where she recommends using Preshower because, as a female, her skin is important. After a few squirts of the spray, she cheerily adds, "Surprisingly, I don't rust." (Watch it.)
*** Updated with higher quality video ***
This photo snapped by Aomori-based blogger Pochiko shows remnants of the JAL logo still visible in this year's Inakadate rice paddy art, several days after organizers attempted to "erase" it.
Read more: JAL logo uprooted from rice paddy art
Has Japan Airlines' crop-based advertising gone too far? For some residents of Inakadate -- a small town with a big reputation for cultivating fantastic works of multi-colored rice paddy art -- the answer is "yes."
This year's crop art, which is Inakadate's 16th work since 1993, features giant images of Daikoku (god of wealth) and Ebisu (god of fishers and merchants) alongside the corporate logo for sponsor Japan Airlines (JAL). Here are a few photos of the rice paddy taken in June from the 6th-floor roof of the adjacent town hall.
Daikoku (left), Ebisu (right) and JAL logo
The town committee responsible for the annual crop art project decided to incorporate advertising into this year's work to help offset rising costs associated with increased numbers of visitors. Last year more than 240,000 people came to see the crop art, and many of them used the town hall bathrooms and elevators (there is a nice view of the rice paddy from the roof), resulting in a costly utility bill.
However, the owner of the rice field, Ryuji Sato -- who also happens to be the former mayor of Inakadate and a member of the committee -- thinks the ad stinks. At the end of June he demanded the corporate logo be removed from his property.
"The idea has always been to create art that attracts lots of visitors and stimulates the economy," says Sato. "Turning it into a giant advertisement contradicts what we set out to do."
After a week of heated discussion, the committee voted to pull the ad, and on the morning of July 4, town hall employees were dispatched to the field to uproot the rice plants that make up the JAL logo. TV crews were on the scene. (Watch a Fuji TV news report.)
The video shows people removing rice plants only from the area occupied by the JAL symbol, which creates a very conspicuous negative space in the field. Ironically, this makes the logo more visible. It remains to be seen whether they can successfully remove all traces of the ad.
Town hall employees remove JAL logo
Sato's critics are skeptical of his motives. Because he is on the ballot for this autumn's upcoming mayoral election, some believe he is trying to draw attention to his candidacy. Others think he may be taking revenge for the bitter 2004 mayoral election loss that removed him from office. Sato dismisses the criticism, saying that if he really wanted revenge, he would not have allowed the art to be grown in his field in the first place.
"I just can't stand the fact that they are trying to turn this into a commercial venture," says Sato, who hopes to see the rice paddy art tradition continue as it has in the past.
Meanwhile, the Aomori-based marketing agency that coordinated the advertising agreement with JAL does not know what to make of the situation. A company spokesperson says, "We obtained the committee's approval and signed a formal agreement, but yet it has come to this. We are baffled."
[Sources: Inakadate Village, To-o Nippo]
On May 24, a 17-centimeter tall, 130-gram Panasonic Evolta battery mascot robot scaled a 500-meter cliff at the Grand Canyon in a publicity stunt to showcase the endurance of the Evolta AA alkaline battery, which the Guinness Book of World Records recently recognized as the longest-lasting of its kind. Powered by a pair of Evoltas, the robot hoisted itself up a 530-meter length of rope suspended next to the cliff, reaching the top after a grueling 6 hours and 45 minutes.
[Source: Kobe Shimbun]
Sento-kun
Ever since his unveiling in February, Sento-kun, the official mascot character for the Commemorative Events of the 1,300th Anniversary of the Nara-Heijokyo Capital, has garnered widespread criticism from the media, religious groups and the blogosphere. A Buddhist child monk with a rack of deer antlers sprouting from his head, Sento-kun is supposed to evoke the image of Nara's rich Buddhist history and the wild (but tame) deer that roam freely around town. But some citizens have expressed anger at officials for shutting them out of the decision-making process and wasting 5 million yen (about $50,000) of taxpayer money on an ugly mascot, and some Buddhist groups are reportedly upset with the inappropriate use of a religious image.
In response to the fiasco, a group of Nara-area designers called the "Creators Forum Yamato" have voluntarily organized an independent design contest to come up with a mascot that more closely represents the will of the people and the true spirit of Nara. After receiving 619 submissions from the general public (some from as far away as New York and Paris), organizers have narrowed the pool to 30 candidates and are encouraging the public to vote online.
Here are the candidates on the ballot...
To vote, go to the online ballot, select the button under your favorite character, and hit the confirmation button at the bottom of the screen. Then hit the confirmation button on the next screen. The polls are open until May 25. As of this writing, nearly 15,000 ballots have been cast.
As a representative of the citizens of Nara prefecture, the winning mascot will work side-by-side with Sento-kun to make the anniversary event a success.
The Commemorative Events of the 1,300th Anniversary of Nara Heijokyo Capital will be held in Nara prefecture in 2010 to commemorate the 1,300th anniversary of the founding of Heijokyo (now known as Nara), the capital of Japan from 710 to 784 A.D. The large-scale, year-long international project is expected to attract 15 million visitors.
UPDATE: The votes are in and the winner is Manto-kun (#8).
