Lingerie maker Triumph International Japan has unveiled a new eco-friendly concept bra called the "Solar Power Bra" (太陽光発電ブラ - Taiyoko Hatsuden Bra), which aims to stimulate eco-awareness and promote clean energy.
The green, high-quality cotton bra features a waist-mounted solar panel that powers a small, chest-mounted electronic billboard or any other electronic device you choose to connect. A pair of reusable drink containers attach to the bra cups, allowing the wearer to reduce consumption of aluminum cans and plastic bottles while increasing bust size. When not in use, the containers can be collapsed and stored in small pockets in the cups.
Triumph hopes the bra inspires people to think about global warming, the dwindling supply of fossil fuels, and the future of energy.
[Source: Nikkei]
A few of the many concept bras by Triumph:
- NO! Shopping Bag Bra
- Voter Turnout Lift-UP Bra
- My Chopsticks Bra
Jakob
would anyone actually wear this? It seems bulky, although kinda cool.
[]rawr
it doesnt matter if it is bulky or not... the girl looks fine in the bikini :D
[]Japan Scoop
Interesting use of bath towel for fabric.
[]reallyjapan
well, that's just.... weird?
[]Madeline
Woah. That is totally weird.
[]Alice
:)) what will they do next?)
[]poor girl
Digital Compact Camera Reviews
Oh man. A bra/drink holder? That is ingenious!
[]Anna
I think they need to rethink their design.
[]Jessica
Doesn't it make more sense to put a solar panel on a hat or something? This is totally weird. Cute girl though.
[]ECO Lingerie
The question isn't so much can we manufacture a solar powered bra, rather it should have been... why would we.
[]Trevor
Yes. Agreed. Thank you.
[]Rajeev Vaishy, Gwalior, India
Solar-powered bra displays text, holds drinks
This is totally weird. Cute girl though.
[]max
What about a solar vibrating butt plug ?
[]Keira James
Solar Energy is one of the best sources of clean and green electricity. I think that we should build more efficient solar thermal power plants and solar cells. frequently. :
[]Asher Kade
May I please use this image for an article I am doing for Environmental Graffiti? I am a compensated freelance writer.I would link you, your site and any other pertinent info to the photos and also place a word of thanks to you at the end of the article. Thanks!
[]asher_kade@yahoo.com
the guy
she is pretty hot tho
[]Trevor
There is nothing environmentally sound about this contraption. This INCREASES use of fossil fuels and leaves a much bigger environmental footprint than almost any garment I've ever seen. Electronic components do not fall from the sky or grow on trees. They require quite a bit of manufacturing, and even if they're using recycled materials - recycling uses a lot of energy and leaves a footprint of it's own. The main problem with this is we don't need billboards, electronics, and drink cups on our underwear. You are needlessly creating waste & pollution in the manufacturing of this.
"A pair of reusable drink containers attach to the bra cups, allowing the wearer to reduce consumption of aluminum cans and plastic bottles while increasing bust size."
No. No. No. Everything is wrong with this sentence. In 38 years on earth, neither I, nor anyone I have ever met has ever wished their significant other had re-useable drink containers on her breasts. She's never wished that either. It's never happened. A re-useable drink container takes energy and materials to make, and if it's not necessary, pushing it as re-useable does not make it "green". Increasing bust size? In 2014 we're trying very hard to eliminate the previously believed notion that women ought to look a certain way. Boasting that she'll increase her bust size has just taken you back to the 60's.
Marketing this as a "green" or "eco" product is nothing short of greenwashing, and is in fact the problem we are facing, not the solution. There is something called the 3 R's. The first R is Reduce. This "bra" increases. The 2nd R is Re-use. I'll bet whoever buys this already has a device to drink from. They should re-use it. The last R is recycle. When you've exhausted the first 2 R's you turn to the 3rd. While there may or may not be recycled materials used to make this, most of these "bras" are going to eventually end up in landfill, and anyone who takes the time to dissect it to recycle the individual components, is doing us no favours, because, as I outlined before, recycling has it's own footprint and shouldn't be wasted on something we didn't need in the first place.
Dear Triumph - This outfit does inspire me to think about global warming, the dwindling supply of fossil fuels, and the future of energy. Please stop changing my climate and dwindling our supply of fossil fuels for some tart to have a cute flashing message on her chest.
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