Security firm proudly uses imitation Yahoo logo

Yaroo Security logo --

The company logo for Yaroo Security, a security guard firm based in Tokyo’s Katsushika ward, looks suspiciously like the one for Japan’s most popular search engine. In this video, a camera crew visits Yaroo headquarters to ask about the resemblance.

A company spokesman flatly denies that their logo is an imitation of Yahoo’s, although he admits, with a smile, that the logo designers did refer to it a little bit. Later in the interview (edited out), the spokesman explains that the name “Yaroo” is a play on the word “yaru” (meaning “do”) — a reference to their do-anything style of business.




8 Responses to “Security firm proudly uses imitation Yahoo logo”

  1. Ya, that’s pretty obvious that it is a rip-off

    [Reply]

  2. Yaroo = “you fucker” “tough guy” in Japanese.

    [Reply]

  3. @Peter: I think that Japanese people don’t see “Yaroo” as the romanization of a word from Japanese, instead they see it as a word in English.

    Especially since it’s so similar to Yahoo’s logo :D

    Cheers~

    [Reply]

  4. I think i will “yaroo!”

    [Reply]

  5. geoff

    a chain of internet cafes in Tokyo has “referred” to the logo as well. it’s called “Manboo”, which is awesome. http://www.flickr.com/photos/meyerweb/3013350114/

    [Reply]

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