Eco-friendly bra doubles as shopping bag
Lingerie manufacturer Triumph International Japan has unveiled a new type of brassiere that can be converted into a shopping bag. Called the “No! Shopping Bag Bra” (NO! reji-bukuro bra), the environmentally-friendly lingerie is designed to promote the reduction of plastic bag consumption, a key objective of the revised Containers and Packaging Recycling Law hammered out by Japanese lawmakers in June.
Each year, Japanese shoppers receive an estimated 30 billion plastic shopping bags, which, in terms of the oil resources needed to produce them, amounts to two giant tankers full of oil (millions of barrels). About 30% of these bags are thrown away without being reused, and since the consumption of plastic shopping bags contributes to environmental problems such as increased energy usage, trash buildup, and global warming due to CO2 released in the garbage incineration process, there are urgent calls to reduce their usage.
When the bra is being worn, the “shopping bag” portions are folded away inside the bra cups, where they serve as extra padding. The bra quickly converts to a shopping bag by removing the bag portions from the cups and connecting the hooks on the bra’s underwire. The lace cups serve as decoration along with the shoulder straps, which are disconnected and tied to the top of the bag as ribbons.
The bra — available in red, blue, green, yellow and pink — is made from the Teijin Group’s ECOPET brand of polyester fiber, which has been recycled from plastic bottles through the company’s patented EcoCircle recycling system.
Triumph International Japan has a long history of developing eco-themed bras, with such creations as the Recycle PET Bra (1997), Eco-globe Bra (2004) and Warm Biz Bra (2005).
[Source: Triumph International Japan via Slashdot Japan]
Great
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Plastic shopping bags are ilegal in South Africa anyway because of environmental reasons. In SA you have to bring your own bags to supermarkets. It would be nice to see someone take it off in a shop anyway ;-)
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My wife doesn’t really need this – H cups are big enough to be shopping bags on their own :)
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I don’t know why this thing is called “No!”. It screams “Yes!” to the two things men and women love most: sex and shopping.
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OH WOW!…now that’s practicality ;)
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so… you got no shopping bag with you when you go shopping and tada! grope inside your blouse and you have a shopping bag!
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you really should visit druftz, groeten helemaal te kek
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Dear Manager
We take the liberty of writing to you with a view to building up business relations with your firm.
We are firmly positioned as a professional packaging manufacturer specialized in
color printing on Tea Boxes and cartons, paper handbags, manual booklets and many other package solutions.
Our quality products mostly are sold to Asian countries and regions, Europe and America etc course we know
QUALITY& SERVICE are the most important thing of all!
Thank you so much for your consideration! we are always at your service!
Best regards
Michael Jiang
XIAMEN ALLPACK PACKAGING ENTERPRISE CO.LTD.
HTTP://allpack.com.cn
MP: +8613850007087
Skype: michael366700
Tel: +86-592-6298530
Fax: +86-592-6068413
Email: sales5@allpack.com.cn
MSN: michael366700@hotmail.com
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Maybe this is what the city of Seattle needs to provide when it starts taxing people for using regular paper and plastic. Since the proceeds are supposed to provide each household in the city with a Shopping bag… why not the shopping bag bra????
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Hey! look its water proof and it makes noise too!But still its kinda cool to wear.
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what’s that?
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Only the legalization of cannabis will solve the plastic and nylon problems.
There were a few patents regarding plastic-like materials made from cannabis, but the criminalization of the plant stopped that research, just in time for the new plastic and nylon thrown into the markets by DuPont…
Even the rain forests could have been saved if humanity wouldn’t have stopped it’s traditional way of making paper and fabrics from cannabis….
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In some shopping malls they promote the use of reusable bags, they call it “Green is in” habit.
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I’m all for environmentally friendly products, however, I’m a bit perplexed as to the functionality of such an item and why Triumph would develop a shopping bag bra. Is a woman really going to take off her bra while out in public shopping?
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