Schadaraparr, who were instrumental in popularizing hip hop in Japan in the early 90s, appear as the components of a Rube Goldberg machine in the music video for their new single “Disco System.”

UPDATE: This post at “GilCrows Image Research Lab” points out the Schadaraparr video’s striking resemblance to an advertisement for 118 118, the UK directory inquiries provider — which is said to be a parody of this Honda accord commercial. That would make the Schadaraparr video an imitation of a parody of a commercial. Cool.

Watch the 118 118 commercial on YouTube (and check out all the 118 118 videos at The 118 118 Experience).