They may be cute, but they thirst for blood. These official mascot characters are tasked with recruiting blood donors in Japan.
Japan's most well-known blood donation mascot is Kenketsu-chan ("blood donation girl"), a little pixie with big shiny drops of blood for ears. Kenketsu-chan is the official blood donation mascot of the Ministry of Health, Labour and Welfare, which maintains a website devoted to the character.
Kenketsu-chan
From the site, we know that Kenketsu-chan's ears shrink when she runs low on blood, but return to their original size when people donate. We also know that she comes from Tasuke Island (Help Island), which features a heart-shaped spring at its center. The spring shoots forth rainbows that carry Kenketsu-chan to wherever people need blood.
As the Japanese government's official blood donation mascot, Kenketsu-chan is often seen working alongside the nation's numerous regional mascots.
Kokoron-chan
The blood donation mascot of Iwate prefecture is Kokoron-chan, whose name is derived from the word "kokoro" (heart). She was designed to evoke an image of peace, warm-heartedness and blood.
Kibichii-chan // Yūton-kun // Otasuke Ketta-kun
Kibichii-chan, who has been employed by Fukushima prefecture since 1996, takes her name from "kibitaki" (Narcissus Flycatcher, a songbird indigenous to the region) and "chi" (blood). Yūton-kun is from Kyoto, and Otasuke-ketta-kun is from Hokkaidō.
Aipii // Chiipitto
Aipii works the blood drives in Ehime prefecture, and Chiipitto -- whose name is a play on the words "chi" (blood) and "kyūpitto" (Cupid) -- works in Hiroshima prefecture.
Ken-chan and Chii-chan // CrossKid-kun
Ken-chan and Chii-chan, whose names mean "donation girl" and "blood girl," serve the town of Iwaki in Fukushima prefecture. Standing side by side, they form the hiragana character for "i" (い), which stands for Iwaki and inochi (life). Akita prefecture's CrossKid-kun (Kurosukiddo-kun) is a cedar tree-shaped boy with a red cross on his chest. His name is a play on the words "cross," "kurosugi" (a type of cedar) and "kid."
Ebio-kun
Ebio-kun, whose name is pronounced "A-B-O" (like the blood types), is the official blood donation mascot of Saitama prefecture.
Buratto-kun // Chii-tan
Buratto-kun, whose name means "blood boy," is employed by Aomori prefecture. Chii-tan, or "blood girl," works in Shiga prefecture.
Otasuke Kenta // Dr. Blood
Osaka prefecture uses two mascot characters to attract donors -- Otasuke Kenta and Dr. Blood.
Blood-kun
Finally, Blood-kun is the official blood donation character of Niigata prefecture. According to his website, Blood-kun carries a backpack full of blood. He has short legs but can run fast when hurrying to deliver blood, and his red hat turns into a flashing warning light in an emergency. The spiral on his stomach represents blood circulation. He appreciates it when people offer to fill up his backpack.
Michael John Grist
That last one creeps me out. What lengths will he go to to get the blood out of me? Gulp...
[ ]Tom S
I work at a promotional products company in NY. I'm really intrigued about what kind of promotional products opportunities these mascots present. Seriously, If everyone who donated revived a key chain of a cute little mascot who's ears contained a red liquid, or a plush with a backpack full of "blood" that would swish around when you moved him.
I know I would be more eager to donate more often.
[ ]Taro 3Yen
It interesting that the blood-sucker "Buratto-kun" of Aomori prefecture says, "GIVE BLOOD SAVE LIFE" (sic) when Japanese blood drives either refuse gaijin donors as was done here in the 80s and 90s or more commonly nowadays they take foreign donations and then throw it away. I suppose that the use of the engRishy "SAVE LIFE" rather than 'save lives" is a hint to native speakers that the campaign does not want alien blood. ;-)
[ ]trashstar
Thank you.
[ ]Mike
I saw these on my last visit to Japan too! I thought it was a rather ingenious use of blood droplets for pigtails!
[ ]Mark
This is an incredible piece of research. How did you track all this information down?
Are you guys available for hire as researchers on Japan topics?
[ ]Tom S
I hope it's OK. I kinda stole this idea and spun off of it a little for my blog. Completely unrelated and therefore noncompeting. Of course I gave credit where credit was due.
http://www.unitedpg.blogspot.com
[ ]Brian
I tried to donate in Tokyo, and after filling out forms for an hour the doctor said my Japanese wasn't good enough and I should come back after studying Japanese more. I had a friend with me who could translate anything complicated. It was was kinda sad, I love Kenketsu-chan!
[ ]Tom
Creepy and cute at the same time, haha. If they encourage people to give blood, why not?
[ ]bruce
Brian, I wonder if you had the right kind of blood. Japan has a supernatural belief system related to blood type. See
http://www.guardian.co.uk/world/2008/dec/04/japan-world-news
This belief is based on psychological essentialism which I explain in my forthcoming book, "SuperSense: Why We Believe the Unbelievable"
Bruce
[ ]http://brucemhood.wordpress.com/
Viki
These are all really cute. However I've heard that they don't except foreigners to donate blood in Japan. Is this true?
Thank you! ~
[ ]edmond san agustin
good day!..can i ask you if you need a employee to wear that mascot..because im looking for a job especially in japan..I am a Filipino and i want to work in your company..ill wait for your reply...thank and god bless
[ ]