Internet content creator Hertz has launched a new marketing service called "QR Ebi-sen," which allows companies and individuals to print QR code on shrimp crackers. QR code, a type of two-dimensional code that enjoys widespread use in Japan, connects users to mobile web content when they scan it with a QR code reader-equipped cellphone.

Using natural dye extracted from tamarind seeds, the QR code is printed on the smooth surface of white crackers provided by ebi senbei manufacturer Shimahide, whose factory is located in the city of Kanonji in Kagawa prefecture -- a place known for delicious ebi senbei. The resulting cracker has a high-contrast, high-quality image readable by a cellphone QR code scanner.

The price for the service starts at 10,000 yen ($85), with an additional fee based on the number of crackers printed. Visitors to the NET Marketing Forum held at Tokyo Midtown from June 6 to 7 will get the first taste of QR Ebi-sen courtesy of the Web Technology Corporation, who will be handing them out from their company booth.

[Source: Impress Watch]